Mobile apps can be a powerful marketing tool. Brands can create their own apps to provide exclusive offers, loyalty programs, or convenient services. A coffee chain might have an app that allows customers to order and pay for coffee in advance, earn rewards, and receive personalized offers. Push notifications through the app can keep users engaged and drive repeat business.

Mobile-optimized websites are crucial as more users browse on mobile devices. Ensuring your website loads quickly and is easy to navigate on a small screen is vital. You can also implement mobile-specific features like click-to-call buttons and location-based services. A local restaurant's website should have a 'Find Us' feature using GPS to guide customers to their location.

SMS marketing, when used correctly, can be highly effective. It offers a direct line of communication with customers. Brands can send promotional messages, appointment reminders, or order confirmations. However, it's important to comply with regulations and obtain proper consent. An online store could send an SMS with a discount code to customers who have opted in, enticing them to make a purchase.