There are various types of content you can create, including blog posts, infographics, podcasts, and whitepapers. Blog posts can address common questions and pain points of your target audience. An accounting firm could write blog posts about tax-saving tips, attracting potential clients. Infographics can simplify complex information, making it easier to understand and share. They can visually represent data, such as market trends, for quick consumption.

Distribution channels play a vital role. Sharing your content on social media platforms, through email newsletters, and on your website can expand your reach. You can also leverage guest blogging on other relevant websites to reach new audiences. A tech startup could write a guest post on an industry blog, linking back to their own site, thus increasing traffic and brand awareness.

To make content marketing effective, it's important to have a content calendar. This helps in planning and maintaining a consistent publishing schedule. It ensures you regularly provide fresh content, keeping your audience engaged. For example, a food blog might plan to post new recipes and cooking tips every week, building a loyal following over time.