One effective video marketing strategy is creating engaging and shareable content. This could include product demonstrations, behind-the-scenes videos, or customer testimonials. A software company might create a video showing how easy it is to use their product, which can be shared on social media, increasing brand awareness. Videos that tell a story or evoke emotions tend to perform well and attract more views and shares.

Optimizing video content for search engines is also important. Using relevant keywords in the video title, description, and tags can help it rank higher in search results. Additionally, creating transcripts for videos can improve accessibility and SEO. For example, a travel agency's video about a destination can include keywords like 'best travel destinations' and 'travel tips' in its metadata, making it more discoverable.

Live video streaming is another popular strategy. Brands can host live Q&A sessions, product launches, or events. This creates a sense of urgency and interactivity, encouraging real-time engagement. A fashion brand could host a live fashion show, allowing viewers to ask questions and interact with the models and designers, enhancing the connection between the brand and its audience.